ABOUT

videnda (noun): "what is to be observed"; the things that should be seen or visited, especially if they mark the character of a person or place.


 

Hello, my name is Caitlin Rowe.

I grew up in the charming and quiet city of Victoria, and have spent my years since in Ottawa and now Vancouver. 

I consider myself a restless wanderer, with a homebody soul.

I live to travel, to explore new places and meet new people, to try new food and smell new scents. But deep down, I also love to curl up at home with a great book, my husband, and a pair of purring cats. I am made up of opposites, two opposing states within one being.

I believe that travel and tourism is full of such opposing states. A well-told story and carefully chosen photograph can bring these opposing ideas together in order to inspire, educate, and foster sustainable growth in many forms. 

I use photography, writing, and social media to tell stories for small businesses, ethical brands, destinations, non-profit organizations, and more. Finding a way to demonstrate the authentic spirit and goals of a client is both challenging and rewarding. When successful, it is possible to connect people across the globe and inspire positive, meaningful change.

 
 
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"The thing about tourism is that the reality of a place is quite different from the mythology of it." 

Martin Parr